This is the first post-season tournament built around a modern compensation model, offering brands a rare opportunity to align with the evolution of college athletics from the ground up. With unmatched visibility across broadcast, digital, and in-arena platforms, and deep integration into athlete-driven storytelling, your brand becomes a catalyst for change—celebrated as a pioneer in supporting the next generation of stars on and off the court.
As the Presenting Partner of the College Basketball Crown, your brand takes center stage in a groundbreaking new chapter—where athlete empowerment, NIL innovation, and cultural relevance converge.
Presenting
Partner
Presenting Partner Promotional Media Value
In-Game Elements
CBC
Center
Court
Baseline
Logo
Rotating
Signage
Hoop
Apron
Jumbotron
LED
LED
Ribbon
In-Game
Partnership Elements
As an Official Partner of College Basketball Crown, your brand will receive prominent brand placement throughout the tournament including:
Jumbotron
LED
Center
Court
Baseline
Logo
Rotating
Signage
Hoop
Apron
Jumbotron
LED
LED
Ribbon
Media Integration
Your brand will be seamlessly integrated into the broadcast media for the second annual College Basketball Crown, enhancing the viewing experience with exclusive content and engaging promotions that bring fans closer to the action than ever before.
Courtside Hospitality
An exclusive VIP experience offering premium courtside seating, access to a TV-visible viewing lounge, and first-class food and beverage service for top-tier guests.
Halftime Show Entitlement
A brand-aligned opportunity to own the halftime experience through naming rights, broadcast visibility, and integrated messaging across media platforms.
Player NIL
Opportunity
A first-of-its-kind platform where partners collaborate with tournament partners to create NIL deals for select participating athletes, amplifying brand alignment through custom content and athlete-driven storytelling.
Game
Entitlement
Full branding rights to a designated round of games, including logo integration across broadcast, digital, and in-venue assets, plus exclusive in-game features and promotions.
Event
Activations
Custom on-site brand experiences at high-traffic fan zones like Toshiba Plaza, designed to engage attendees and drive meaningful interaction throughout tournament week.
Additional BENEFITS
Partnership
Elements
Media Integration
Your brand will be seamlessly integrated into the broadcast media for the second annual College Basketball Crown, enhancing the viewing experience with exclusive content and engaging promotions that bring fans closer to the action than ever before.
Courtside Hospitality
An exclusive VIP experience offering premium courtside seating, access to a TV-visible viewing lounge, and first-class food and beverage service for top-tier guests.
Halftime Show Entitlement
A brand-aligned opportunity to own the halftime experience through naming rights, broadcast visibility, and integrated messaging across media platforms.
Player NIL
Opportunity
A first-of-its-kind platform where partners collaborate with tournament partners to create NIL deals for select participating athletes, amplifying brand alignment through custom content and athlete-driven storytelling.
Game
Entitlement
Full branding rights to a designated round of games, including logo integration across broadcast, digital, and in-venue assets, plus exclusive in-game features and promotions.
Event
Activations
Custom on-site brand experiences at high-traffic fan zones like Toshiba Plaza, designed to engage attendees and drive meaningful interaction throughout tournament week.
Additional BENEFITS
Partnership
Elements
Media Integration
Your brand will be seamlessly integrated into the broadcast media for the second annual College Basketball Crown, enhancing the viewing experience with exclusive content and engaging promotions that bring fans closer to the action than ever before.
Courtside Hospitality
An exclusive VIP experience offering premium courtside seating, access to a TV-visible viewing lounge, and first-class food and beverage service for
top-tier guests.
Halftime Show
Entitlement
A brand-aligned opportunity to own the halftime experience through naming rights, broadcast visibility, and integrated messaging across media platforms.
Player NIL Opportunity
A first-of-its-kind platform where partners collaborate with tournament partners to create NIL deals for select participating athletes, amplifying brand alignment through custom content and athlete-driven storytelling.
Game Entitlement
Full branding rights to a designated round of games, including logo integration across broadcast, digital, and in-venue assets, plus exclusive in-game features and promotions.
Event Activations
Custom on-site brand experiences at high-traffic fan zones like Toshiba Plaza, designed to engage attendees and drive meaningful interaction throughout tournament week.
ADDITIONAL BENEFITS
Crafting
Brand Stories
That Drive
Culture
AEG Studios is a full-service, in-house creative shop that creates relevant stories for your brand's target audiences. From social stories and vignettes to long-form documentary features, livestreams, artist interviews, and commercial spots, our award-winning creators and directors organically align talent with your brand message to capture College Basketball Crown fans with engaging content that is relevant to their native experience.