NEBRASKA CLAIMS
FIRST-EVER
COLLEGE BASKETBALL CROWN
CROWN
T-Mobile Arena
Final
Nebraska
UCF
77
66
April 6
2025
College Basketball Crown is the first postseason tournament to put Name, Image and Likeness at the forefront.
$500,000
NIL PRIZE POOL
$300K
Nebraska
$100K
UCF
$50K
Boise State
$50K
Villanova
$300K
Nebraska
$100K
UCF
$50K
Boise State
$50K
Villlanova
Fox
FS1
Primetime
Viewership Highlights
The Crown performed well on broadcast thanks to exciting match-ups and primetime placements on FS1 and FOX. CBC garnered over a million viewers during peak viewership, surpassing the Men’s National Invitation Tournament (NIT) by almost double.
1,022,000
Peak Viewership During Game
+171%
Higher Viewership Than Men's NIT
SEMIFINALS
April 5
2025
v
987,000
Peak Viewership During Game
+62%
Higher Viewership Than Men's NIT
CHAMPIONSHIP
April 6
2025
v
745,000
Peak Viewership During Game
+126%
Higher Viewership Than Men's NIT
SEMIFINALS
April 5
2025
v
The Championship and Semifinal games had Higher Peak Viewership than Nationally-Broadcast NHL and NBA games on other major networks.
April 6
2025
OVECHKIN BREAKS GRETZKY'S
ALL-TIME GOAL RECORD
741K VIEWERS
April 5
2025
PITTSBURGH PENGUINS V
DALLAS STARS
815K VIEWERS
April 6
2025
LOS ANGELES LAKERS V
OKLAHOMA CITY THUNDER
534K VIEWERS
The Championship and Semifinal games had Higher Peak Viewership than Nationally-Broadcast NHL and NBA games on other major networks.
April 6
2025
OVECHKIN BREAKS GRETZKY'S ALL-TIME
GOAL RECORD
741K VIEWERS
April 5
2025
PITTSBURGH PENGUINS v. DALLAS STARS
815K VIEWERS
April 6
2025
LA LAKERS V. OKLAHOMA CITY THUNDER
534K VIEWERS
The Championship and Semifinal games had Higher Peak Viewership than Nationally-Broadcast NHL and NBA games on other major networks.
April 6
2025
OVECHKIN BREAKS GRETZKY'S ALL-TIME GOAL RECORD
741K VIEWERS
April 5
2025
PITTSBURGH PENGUINS V. DALLAS STARS
815K VIEWERS
April 6
2025
LA LAKERS V. OKLAHOMA CITY THUNDER
534K VIEWERS
"
We’ve got great venues and teams, and this is really a first-class operation. With the opportunity to actually win money, it adds a level of excitement. I think this event has huge value and upside, and I expect it to keep growing after this first edition of the tournament.
Leon Rice, Boise State Head Coach
"
I want to give a shout out to...The Crown. They did a wonderful job putting that tournament together. It was well run...very fun...every team that was there had a great time.
Juwon Gary, CBC MVP
"
I’m actually jacked up for The Crown [...]
I’m a Crown guy, I’m excited for The Crown.
Big Cat, Pardon My Take Podcast
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Media Coverage
Press
Highlights
From the first announcement to the crowning of the first-ever championship team, the CBC made waves across the sports and entertainment industry. FOX Sports and AEG introduced the tournament during a featured panel at Advertising Week New York, and media coverage from major outlets like Sports Illustrated, Axios, Barstool Sports, and more, continued for weeks after the tournament.
$27,000,000
Estimated PR Value
Circa Stadium Swim
Crown Town
Fan Fest
VIP Hospitality
THE VERY BEST
OF LAS VEGAS
SHOWCASING
Off the court, the College Basketball Crown delivered partners a quintessential Vegas experience inclusive of private parties, VIP entertainment and fine dining.
With no games scheduled for Friday, fans head to Circa Resort and Casino for the Crown Town Fan Fest at Stadium Swim. This immersive event featured live DJ entertainment, interactive games, and appearances from college basketball legends.
Crown Town Fan Fest
Partners and VIP guests of College Basketball Crown enjoyed a private dinner at the renowned Barry’s Downtown Prime, creating meaningful connections and celebrating the tournament in style..
Barry's Downtown Prime
Proven Partnership Success
Year one of the College Basketball Crown went beyond a proof of concept, driving value and engagement for our partners.
AEG Studios produced an original, 60-second video reel capturing the first-class treatment and excitement of flying on a JSX flight to Las Vegas to catch all of the College Basketball Crown action.
JSX
87 athletes across 9 Universities participated in delivering NIL content for Vivid Seats pre-tournament, pre-semifinals, and post-tournament.
Organic Reels Views
Vivid Seats
1,200,000
As the presenting sponsor of the Game Picks, Circa Sport was featured throughout the live broadcast of the tournament on Fox and FS1.
Circa
2025 Tournament Bracket