The College Basketball Crown is quickly becoming one of the most buzz-worthy events in college sports.
Built for today’s athletes and audiences, the Crown’s groundbreaking approach is the first to offer players a substantial NIL fund and brand partnership opportunities, setting a new standard for post-season play. By using an automatic qualification process, the tournament draws in high-profile teams to deliver elite matchups that drive fan excitement, media coverage and brand engagement.
Innovative from
Day One
Of Las Vegas
In The Heart
Hosted
A Platform
For Performance
Colllege
Basketball
Crown
Las
Vegas
THE
CROWN?
WHO
WILL
wear
Fox
FS1
Primetime
2026 Crown Projected
Viewership Numbers
The Crown is projected to deliver strong broadcast performance in 2026, with consistent viewership across early rounds on FS1 and significant gains on FOX during the Semifinals and Finals, where audiences are expected to peak.
FINALS
1,196,000
Average P2+ Viewership
1
Game
SEMIFINALS
1,027,000
Average P2+ Viewership
2
Games
QUARTERFINALS
212,000
Average P2+ Viewership
4
Games
T-Mobile Arena
Hosted in the heart of Las Vegas at T-Mobile Arena and MGM Grand Garden Arena, the event mirrors the NAIA schedule to minimize academic disruption and maximize performance. With growing media attention, public enthusiasm and industry support, the College Basketball Crown redefines the game to ensure a win for players, fans and the future of college sports. Â
MGM Grand
Garden Arena
Hosted in the heart of Las Vegas at T-Mobile Arena and MGM Grand Garden Arena, the event mirrors the NAIA schedule to minimize academic disruption and maximize performance. With growing media attention, public enthusiasm and industry support, the College Basketball Crown redefines the game to ensure a win for players, fans and the future of college sports. Â
2026 Tournament Bracket
The College Basketball Crown mirrors the NAIA schedule to minimize academic disruption and maximize performance.
8 teams. 1 crown.
By using an automatic qualification process, the tournament draws in high-profile teams to deliver elite matchups that drive fan excitement, media coverage and brand engagement. Bids go to the top two NET-ranked teams from each of the Big 10, Big 12, and Big East conferences, while two additional wildcard spots are awarded based on performance analytics, win-loss records, and brand resonance—creating a high-impact platform for fans and brands.
Audience
Demographics
Source: Nielsen Media Research L+SD, CBB 2025 Crown Tournament ; 2024 TV usage based on HUT/PUT; Base: P2+
REGION
13%
15%
29%
18%
10%
15%
HOUSEHOLD
INCOME
25%
13%
9%
14%
37%
21%
11%
REGION
13%
15%
29%
18%
10%
15%
HOUSEHOLD
INCOME
25%
13%
9%
14%
37%
21%
11%
HOUSEHOLD
4+ years college
Kids Under 18
AGE
5%
6%
23%
62%
gendeR
Male
Female